Newly released documents via the Freedom of Information Act show the American Egg Board, a USDA employee, and Edelman PR firm discussing strategies for “dealing” with Just Mayo, Hampton Creek’s plant-based mayonnaise substitute …as “a crisis and major threat to the future of the egg product business”. Such actions are apparently, “common within the consumer products industry.” http://qz.com/49
Smear campaign? The Associated Press shows the strategy to stop Hampton Creek
